Create the Coupon ~ Plan a Strategy ~ Work the Plan

Okay ~ you have seen the overwhelming benefits of coupons.  Now you need to know how to create a strong profit buidling coupon campaign. 

Many businesses just redeem coupons but then they have lost the coupons profit potential!  Do not just ‘Try’ a coupon campaign.  You must create the coupon, plan a stategy for when the coupon is redeemed and then work the plan!

Below are the top 10 effective coupon suggestions.

 

1. Offer Discounts ~ 40%, 50%, 60% off coupons work the best!  These types of discounts ONLY work best whent he % is high enough and the item you are advertising is well known.  Giving consumers their choice of item is the most effective.
2. Offer Cash Discounts ~ $10, $20, $30 off coupons are easy to understand and work very well.  They give the consumer a figure they can wrap their hands aroung.
3. Offer Bonus Buys ~ Buy 1 Get 1, Buy 2 Get 1, Buy 3 Get 2 can be seen in many advertising campaigns because they work!  It is like getting a free gift for buying what you had already intended to buy.
4. Offer Free ~ Free item, Free trial, Free consultation can be very popular for a consumer who needs some guidance.  These offers are what consumers need when they have lots of questions before they purchase.  Most software companies offer a ‘test drive’ before you buy ~ why do we believe consumers for cutting machines would not want the same?  Do not be afraid of the FREE coupon because it can be a very profitable coupon to use for the higher priced items you sell!
5. Offer Benefits ~ Protect your family with, save time and money with, more convenient are words that speak volumes to consumers.  Offer products that fit into these catagories.
6. Offer Extras ~ When a consumer is redeeming their coupon offer them additional information, other products that they might enjoy and be sure to show them how the item they are purchasing will make life easier, happier, safer, etc.
7. Offer Clubs ~ When a consumer is redeeming their coupon offer them admission into one of your stores clubs or newsletters.  This shows them that you want them back.
8. Offer Follow-ups ~ How often a business hears what a consumer is looking for but your business does not offer it at the time it is requested.  Make a list and follow-up with consumers when what they were looking for is available in your business! 
9. Offer Ride Alongs ~ Make up a coupon sheet for their next visit or make sure they have a copy of the Sewing & Craft Book.
10. Offer Coupons in Confidence ~ Many businesses are afraid of coupons and see them as a money loosing proposition.  If you fall into this category then you have failed to see the power behind coupons.  Their main purpose in life is to draw NEW and current customers into your business, the selling is up to you and your staff!

Use the above list ~ And do not just ‘Try’ a coupon campaign, plan and work a coupon campaign.  Choose your coupon, plan a strategy for when the coupon is redeemed and work the plan!  Do NOT just redeem the coupon.

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